Customer wording
Save the exact phrase that explains the problem clearly.
Marketers
Save the exact words customers use.
After a customer call, sales meeting, or campaign review, tell your Dossier what people said and what the team decided. Ask for those words when you start writing.
After a customer call Saved
Amina said the weekly report feels like another job. She wants a simple email summary. We should stop calling the setup flexible and explain the first five minutes.
Your Dossier keeps
Customer words
The weekly report feels like another job
Request
A simple email summary
Decision
Explain the first five minutes of setup
Before writing the page
Use Amina's words about the weekly report. Explain setup plainly.
How it helps
Useful when the customer's words get lost in meeting notes.
Your Dossier keeps the quote, the reason it mattered, and the decision that followed.
Campaign decisions
Remember what changed and why the team changed it.
Partners
Keep requested wording, dates, and promised follow-ups.
A simple routine
Brief it after. Ask before.
You do not need to clean up the note or put it in a folder.
After it happens
- Brief the customer's exact words.
- Save the decision made after the call.
- Say what a partner or teammate still needs.
Before you need it
- Ask for customer wording about the topic.
- Review why the message changed.
- Check promises before launch.
Questions
What this does and does not do.
Is this a content calendar or analytics tool?
No. Keep using those tools. Your Dossier helps you remember the words and decisions around the work.
Can it write marketing copy?
The point here is remembering your real customer language. You decide what to write.
Save the customer's words after the call.
Ask for them when you start writing.