Ideas
Save a rough idea before you know what format it will become.
Content creators
Keep ideas, sponsor notes, and audience questions together.
After a shoot, call, or comment thread, tell your Dossier what stood out and what you promised. Ask for it when you plan the next piece.
After a sponsor call Saved
Acorn wants the product shown in the first minute. Avoid saying instant. Final link arrives Thursday. I said I would send the outline tomorrow.
Your Dossier keeps
Request
Show the product in the first minute
Wording
Do not say instant
Promise
Send the outline tomorrow
Before writing the outline
Open with the product. Avoid instant. Send the outline before the link arrives Thursday.
How it helps
Useful when the details are spread across messages.
Your Dossier keeps the idea, sponsor request, and audience question in one memory you can ask later.
Sponsors
Remember exact requests, wording, dates, and promises.
Audience
Keep questions that are worth answering in a future piece.
A simple routine
Brief it after. Ask before.
You do not need to clean up the note or put it in a folder.
After it happens
- Brief the idea that came up.
- Save the sponsor's exact request.
- Say what you promised to send.
Before you need it
- Ask for ideas about the next topic.
- Review sponsor wording and dates.
- Pull common audience questions.
Questions
What this does and does not do.
Does it edit or publish content?
No. Use your normal tools for production and publishing. Your Dossier helps you remember the details behind the work.
Can it remember sponsor promises?
Yes, when you brief the promise and the sponsor name.
Save the details after the call or shoot.
Ask for them when you begin planning the next piece.